CREATIVE DIRECTION

“A sense of reinvention she’s now deploying as frequently with private individuals as public-facing clients such as actors or pop stars, as the lines blur between traditional celebrity and influencers and the number of industry insiders that need to bolster their public persona rises.”

Schon! Magazine

Creative Direction

for Men And Women

My unique process of Creative Direction allows us to visually represent who you are.

Your values, passions, and experiences are a source of inspiration for a lifetime, and form your authentic personality - linking your past, present, and dreams for the future.

Why is creative Direction so important?

You can tell a lot from an individual’s visual and written communication - whether they’re a leader and trendsetter, or a follower. The demand for Creative Direction is a response to the increasing problem of an overabundance of images, for instance in social media, and absence of quality images in terms of substance and exciting design. For individuals who want to stand out from ‘competitors’, Creative Direction is for you.

The results of Creative Direction can be used to inform your future visual communication including:

  • Fashion and outfit creation

  • Photo shoots and production shoots

  • Personal branding and storytelling of your brand in your written bio to enhance your unique selling point

  • Website design

  • A concept and design strategy for social media posts using images and words.

What’s Involved?

I’ll give you tools to unlock the elements of your personality visually. This allows us to consciously create your image, while also reflecting your authenticity and emotional journey. We’ll create visual references in a mood board which I’ll translate into fashion trends, that also flatter your natural looks, and create digital looks to use as references. You can also book a personal styling session to workshop your looks in person. Where ready-to-wear looks aren’t available for your needs, we can explore creating bespoke pieces to accent your outfits. The results of Creative Direction can be used to inform future visual communication including outfit creation, photo shoots and production shoots, and website design - click to book a photo shoot.

Who Is It For?

  • Artists and creative professionals, wanting to add more conceptual and ‘fantasy’ elements to their looks and create a history-making, iconic persona;

  • Private individuals who enjoy a high level of self-expression and meaning in their outfits - from ‘fashion advanced’ looks to more subtle trends for everyday life. A new wardrobe always gives you an immediate boost. However, you’ll likely experience a more long-term feeling of empowerment from the highly personalised looks from Creative Direction. As your looks will be based on a higher level of self-expression;

  • Business owners, public facing leaders, or influencers - who want to stand out from the crowd using fashion, and enhance their marketing through storytelling of their brand. Establishing their unique selling point in their bio by articulating their personal story better using the Creative Direction process.

How Is Creative Direction Different From Other Personal Styling Services?

A more in-depth service with the aim of enhancing your personality through fashion. In other personal styling services this is done to a degree but limited to time with a focus on enhancing your natural physical looks; complexion and body shape.

Benefits

Public

  • Communicate who you are and your story more effectively to stand out from the crowd.

  • Communicate through visuals more in- depth concepts and aspects of personality than can be achieved through words alone.

  • Individuality and authenticity. Creating your own world visually rather than re-creating the styles of others.

  • Trendsetting looks and highly personal sartorial vocabulary.

  • The results of Creative Direction can be used to inform future visual communication including outfit creation, photo and production shoots, and website design. For artists and creative professionals, the results can be used as inspiration for their work, avoiding creative blocks.

Personal

  • Fashion collaboration. Experience the excitement of seeing how in-depth your personality can be reflected through fashion. As well as enhancing your complexion and body shape.

  • Less experimentation with trends you only enjoy for a season, and feel no longer reflect you.

  • Re-connect with self - enhanced self-knowledge and self-expression. Creativity allowing you to re-connect with self, and avoid feeling isolated as a result of a fast-pace lifestyle.

  • Inner fulfilment. Celebration of life experiences allowing your life to gain more meaning through art. Especially beneficial if your self-expression has been limited.

Experience & Qualifications

I have 10 years experience performing the role of Creative Director for fashion shoots at leading style publications - concepting photo shoots and curating location, fashion, photographer, hair and make-up artists. I also create concepts for the outfits of artists and private individuals, and for their personal branding - concepting overall design strategy, and producing their photo shoots. I’ve received training in creative direction from Central Saint Martins, University of the Arts London, and styling at the British College of Professional Styling, having completed a Master of Arts (Writing and Literature) course at Deakin University. My training in creative direction in the arts and advertising gives me an understanding of how to market your personal brand. My unique training in storytelling informs my ability to bring out and highlight interesting aspects of your personality and emotional journey - which are more defining points about you as an individual, rather than what job you do. Visually this would not be possible without fashion - which is why I offer personal styling.

“I worked with Marika for Personal Branding, Creative Direction, Photo Shoot and Personal Styling and I found the whole experience fantastic. Marika takes time to get to know you and her process of conception to delivery is thoughtful, professional and fun. I loved working with Marika and would highly recommend her”.

Full Circle Global (October 2022).

“Working with Marika has been somewhat a life transforming experience for me. I have always had very minimal dress sense, and I always wondered what works best for me and is authentic at the same time for business meetings, public performances and dating. She piqued my interest because of her Creative Direction service which set her apart from most of the other standard stylists in the market, and that she already has a great portfolio within the creative industry.

I couldn’t have been more right to opt for the Creative Direction service, because through it I discovered myself by looking deep into my subconscious and taking a journey through my past to understand who I am in the present, and who I would like to be in the future. Through this process she captured my soul and breathed it into Personal Styling, Personal Colour Analysis, Body Analysis and Personal Styling Shopping Trip. As I write this, words cannot do justice, so I would highly recommend for anyone who wants their soul authentically reflected on their skin to consider this service, and let everything else fall into place.

I found her to be really dedicated. On every occasion she went above and beyond my expectations, in terms of the time spent and quality delivered. Most of all, she is a really lovely person to work with, so no, this isn’t the end of it. I’ll be back for more :)”

Anton, P. (March 2022).