PERSONAL BRANDING: Creative Direction
Gillian McMichael - Author, Speaker, Life Coach (Transformation, Wellness, Yoga)
AIMS:
Enter global stage facilitated by fashion (London, Paris, New York appeal), from home of extraordinary natural beauty, The Hermitage, Scotland.
Reflect inner transformation in outer appearance.
Reflect heightened sense of self in fashion, personal branding messages, and photo shoot.
Exhuberance in outer world nurturing inner world in body and soul.
Warmth and friendliness.
Use Creative Direction to produce exciting visuals, create emotional connection with audience, communicating personality, story, and in-depth personal brand concepts.
Fulfilment from self-expression, establishing place through memorable images.
Replace previous corporate, generic and ‘lifestyle’ looking imagery.
Expansion / reach wider audience, through attracting collaborations with aligned brands.
AUDIENCE: Corporate women.
Particularly those who need support during major life changes, and problems such as:
Loneliness (whether in a relationship with another or in relationship with self).
Lack of fully formed identity (outside of roles serving others).
Difficulty boundary-setting.
Over-working.
Over-giving, eliciting, and ‘people pleasing’.
Narcissist bosses, and/or partners, family members, friends.
Relationships (work or personal) marked by power imbalance.
Mid-life crisis.
Constantly feeling on auto-pilot.
High anxiety in inner world, despite outer appearance.
Feeling ‘replaceable’ in her job, or in her relationship.
Feeling trapped and resentful staying in a relationship when unhappy. Trauma caused by long-term emotional self-abandonment. Resentment potentially causing inadvertent emotional abandonment of children, as she has not first protected and nurtured herself emotionally.
Emotional abandonment manifesting in comfort-seeking behaviours such as alcohol, excess shopping / holidays, food, TV.
Hiding behind ‘masks’ of roles (corporate high-flyer, mother, wife, etc) which only provide approval based on what she does, not who she is.
Feeling put down by friends, in relationships, or negative comments by family members keeping her in place.
Afraid to express preferences in style or taste, for fear of being judged.
Unhealthy beliefs about age, weight, and fulfilling stereotypical societal gender roles, undermining day-to-day entitlement to inner peace and happiness.
WHO WE ARE + WHAT WE DO:
Luxury brand promoting activism.
Using ancient, eastern practices and philosophies.
Helping women connect with their authentic selves, find balance, and free themselves from feeling trapped by stereotypical societal gender roles and past conditioning.
Help women upgrade to healthy belief systems which empower them, and let go of hidden unhealthy beliefs which make them feel disempowered, as a result of societal conditioning, fear-based media, family members and social group.
Experience fulfilment from emotional authenticity and self-expression.
Supporting women through a combination, tailored to the individual, of life coaching, retreats, and healing practices, such as meditation, yoga, dance, and Reiki.
Helping women find a true sense of belonging and home / emotional security within themselves. In order to achieve healthy relationships with themselves, others, and the world.
Facilitating deeper, authentic connections with ‘soul family’, not just biological connections.
Legacy of healing intergenerational codependency.
LANGUAGE STYLE:
Straight-talking and practical language from a human resources perspective.
Taking the ‘woo woo’ out of spiritual teachings.
Introducing women to psychology and confronting them about their emotional self-abandonment, power imbalances they face in their professional and personal relationships, empowering them to take action. Whilst being compassionate towards themselves and others.
Speaking from the heart, and from experience. Qualities which make the best coaches. Gillian having undergone her own journey of personal transformation.
MESSAGE: Encourage women to ‘Show up and shine!’.
VISUAL DESIGN STRATEGY: Avoid cliched visuals of ‘wellness’ (e.g. yoga brands). Atmosphere to depict Gillian’s lightness, tranquility, style, sense of humour, bohemian spirit. Softness and empowerment. Using ‘Alice in Wonderland’ and tranquil garden themes in interiors to highlight message of ‘adventuring inwards’ and ancient Japanese healing practice of Reiki. Gillian’s garden to represent nurturing and protection of self.
FASHION: Casablanca / Bottega Veneta / Alice + Olivia / Chloe / Zadig et Voltaire / Wolford / Nodaleto / Maje / Sandro / Veja / Joseph / Pinko.
Bookings:
3 x Creative Direction visual design strategy (Personal Branding messages for social media and website, Outfit Creation for website and speaking events, Photo Shoot for website, social media and brand guidelines, logo ideas, colour palette for brand guidelines, mood board and mind map creation);
1 x Photo shoot production (scouting and booking location, hiring and briefing photographer and make up and hair artists, styling - prep, shoot day + returns, sourcing props);
1 x Personal Styling Shopping Trip;
1 x Personal Colour Analysis.
Click to book Creative Direction (visual design strategy for outfit creation, photography, website and social media channels) for your Personal Branding (audience, who we are + what we do, language style, messages), Personal Styling services, and Photo Shoot. Discover more about these services and their benefits for your personal and business expansion.